Henry Contracting Group: Digital Foundation for a Turn-Key Site Development Company
How we built a 35+ page digital platform for Charlotte's go-to sitework contractor — featuring 9 dedicated service pages with detailed descriptions and project photography, 24 city-specific location pages with an interactive Leaflet map, a filterable gallery with 40+ project photos, FAQ section, and integrated lead capture across every page.
Henry Contracting Group
Henry Contracting Group is a Charlotte-based sitework and land development company led by owner Garrett Henry. They specialize in turn-key site preparation for residential subdivisions, custom home projects, investor-led developments, and light commercial sites.
Their services span the complete sitework lifecycle — from demolition and land clearing through mass grading, utility installation, storm drainage, erosion control, and final site prep — all managed under one accountable team with builder-focused scheduling and coordination with owners, civil engineers, and inspectors.
"From acquisition-ready conditions to build-ready delivery, we handle every step with one accountable team."
A Growing Sitework Company With No Online Footprint
Henry Contracting Group had built a solid reputation through hands-on work and builder relationships in the Charlotte metro area. But like many trade contractors, they had no website — meaning potential clients searching for sitework services online couldn't find them.
With 9 distinct service offerings, a 30-mile service radius spanning 7 counties and 24 cities, and a growing portfolio of completed projects, they needed a digital platform that could communicate their full capabilities, showcase their work, and generate leads around the clock.
From Zero Online Presence to Dominating Local Search
◆ The Problem
A capable sitework contractor with 9 core services covering 7 counties had zero digital presence — relying entirely on personal relationships while competitors captured online leads for "sitework Charlotte," "grading contractors near me," and similar high-intent searches.
◆ The Solution
We built a 35+ page platform with 9 dedicated service pages (each with professional photography and "Request Quote" CTAs), 24 city-specific location pages with distance-from-Charlotte labels, an interactive Leaflet map, a filterable 40+ photo gallery with 9 category filters, an 8-question FAQ section, and click-to-call and estimate forms on every single page.
A Complete Digital Platform — 35+ Pages Built to Generate Leads
Every page designed to communicate expertise, dominate local search, and convert visitors into estimate requests.
9 Dedicated Service Pages
Each of Henry's 9 core services gets its own full-length page with detailed descriptions, professional project photography, bullet-point feature lists, and a direct 'Request Quote' CTA that pre-fills the service type on the contact form.
- Demolition, Clearing & Grubbing, Mass Grading
- Building Pads, Storm Drainage, Erosion Control
- Water & Sewer, Driveways, Final Site Prep
- Service-specific quote links pre-fill contact form
24 City-Specific Location Pages
Every city in Henry's 30-mile service radius gets a dedicated landing page optimized for 'sitework contractor [City]' and 'grading services [City] NC' — each showing distance from Charlotte HQ and county label.
- 24 unique pages across 7 counties
- Distance from Charlotte on each page
- County badge labels (NC/SC)
- City-specific headlines & SEO meta tags
Interactive Leaflet Service Area Map
A full-screen interactive map powered by Leaflet/OpenStreetMap displaying the 30-mile service radius centered on Charlotte, with county boundaries and clickable city markers linking to each location page.
- Leaflet + OpenStreetMap integration
- 30-mile radius circle overlay
- County boundary visualization
- Clickable markers for all 24 cities
Filterable Project Gallery — 40+ Photos
A professional portfolio page showcasing 40+ real project photographs organized by 9 filterable categories — from clearing and grading to drainage, utilities, and final site prep.
- 40+ real project photos
- 9 category filters (Demolition through Final Prep)
- Lightbox image viewer
- Professional alt-text on every image
Project Type Showcase
Dedicated sections for the 4 types of projects Henry supports — speaking directly to each audience with tailored messaging about custom residential, subdivisions, investor-led, and small commercial projects.
- Custom Residential Projects
- Residential Subdivisions & Phased Developments
- Investor-Led Development Projects
- Small Commercial & Mixed-Use Sites
Lead Capture System
Click-to-call phone numbers, 'Get Free Estimate' buttons, and service-specific 'Request Quote' forms on every page — header, hero, service cards, and footer — ensuring no visitor leaves without a clear conversion path.
- Phone: (980) 699-7179 on every page
- Get Free Estimate CTA in header & hero
- Service-pre-filled contact forms
- Footer contact block on all pages
FAQ Section — 8 Common Questions
A comprehensive FAQ section addressing the most common questions about service areas, estimates, project types, timelines, licensing, permits, and engineer coordination — reducing support calls.
- 8 detailed FAQ entries
- Covers areas, estimates, timelines
- Licensing & insurance info
- Engineer/designer coordination
About Page & Company Story
Professional about page showcasing Garrett Henry as owner, the company's approach methodology, core values (single responsibility, builder-focused schedules, safety, communication), and a complete capability overview.
- Owner profile: Garrett Henry
- 5 core values with descriptions
- Full 9-service capability list
- Professional brand positioning
9 Core Services — Each With Its Own Page
Every service page includes professional photography, detailed descriptions, bullet-point features, and a direct "Request Quote" link pre-filling the contact form.
Demolition
Structure removal, foundation demolition, debris hauling, site cleanup
Clearing & Grubbing
Tree removal, brush clearing, stump grinding, root grubbing
Mass & Fine Grading
Mass earthmoving, fine grading, cut & fill, GPS-guided compaction
Building & House Pads
Pad prep, grade certification, soil compaction, drainage integration
Storm Drainage
Storm pipes, catch basins, detention ponds, drainage swales
Erosion Control
Silt fences, erosion blankets, rock check dams, seed & mulch
Water & Sewer Utilities
Main lines, service connections, manholes, utility testing
Driveways & Access Roads
Road grading, base preparation, driveway installation, paving coordination
Final Site Prep
Final grade verification, site cleanup, inspection coordination, builder turnover
24 City-Specific Location Pages Across 7 Counties
Every city in the 30-mile service radius gets a dedicated page optimized for searches like "sitework contractor in [City]" and "grading services [City] NC" — each showing the distance from Charlotte HQ.
North Carolina (6 Counties)
South Carolina (1 County)
Each Location Page Includes:
- City-specific headline & service overview
- Distance from Charlotte headquarters
- County badge label (NC or SC)
- Links to all 9 services
- Direct quote request CTA
- SEO-optimized meta tags & content
How It Works Under the Hood
Interactive Leaflet Map
A full OpenStreetMap-powered interactive map displaying the 30-mile service radius centered on Charlotte with county boundaries, zoom controls, and clickable city markers linking to each of the 24 location pages.
Filterable Gallery System
A 40+ photo portfolio with 9 category filters (Demolition, Clearing, Grading, Pads, Drainage, Erosion, Utilities, Driveways, Final Prep), lightbox viewing, and professional SEO alt-text on every image.
Local SEO Architecture
24 city pages with unique meta tags, city-specific headlines, distance-from-Charlotte labels, and county context — each targeting 'sitework contractor [City]' and 'grading services [City] NC' search queries.
Multi-Point Lead Capture
Click-to-call (980) 699-7179 and 'Get Free Estimate' CTAs in the header, hero slider, service cards, and footer — plus service-specific 'Request Quote' links that pre-fill the contact form.
Mobile-First Responsive Design
Every page built mobile-first — recognizing that builders, developers, and homeowners often browse from the jobsite. Touch-optimized navigation, readable typography, and fast image loading.
Conversion-Optimized UX
Hero slider with multiple construction photos, project type showcase speaking to 4 audiences, clear value propositions (single responsibility, builder-focused schedules), and FAQ reducing friction.
From Word-of-Mouth to 24/7 Lead Machine
Measurable Business Impact
Your Contracting Business Needs More Than a Business Card
If you're a sitework contractor, grading company, or site development firm still relying on word-of-mouth alone, you're invisible to the developers, builders, and homeowners searching Google right now for exactly what you do.
Henry Contracting Group's new platform proves what's possible: a professional digital presence that communicates every service you offer, reaches every city you serve, showcases your best work, and captures leads while you're on the jobsite.
Whether you specialize in grading, utilities, demolition, or full turn-key site development, Kompani can build the platform that puts your expertise in front of the right people — 24/7.